Est. MMXXVI  ·  Brooklyn, New York

I F I

Inspiration From Isolation

Four brands. One studio.
Everything made quietly, with the same hand,
to the same standard.


The Thesis

Inspiration From Isolation is the belief that the best things are made quietly — away from trend cycles, investor decks, and the noise that passes for culture. We make objects for a specific kind of life: one that moves slowly, buys rarely, and keeps things for a long time.

The house holds four brands, each tending a different corner of the same day. Marko Donquez dresses the hour of departure. Fewer but Better Things furnishes the room between. Proper Pajama People closes the night with the same care the morning opened with. Drury Ln fills the cup.

Behind the brands sits IFI Agents — the studio that builds the intelligence running the house. Every chat agent, every recommendation engine, every piece of cross-brand infrastructure was built by us, for us, before we offered it to anyone else. We are our own proof of concept.


The House

Four brands.
One hand.

Each brand is independent in aesthetic,
unified in standard and origin.

I. Marko Donquez Menswear Florence · Brooklyn MMXXVI

Outerwear and tailoring cut from Italian cashmere and finished by hand in our Florence atelier. The coat that waits by the door. Built to outlast the decade — and the one after that.

II. Fewer but Better Things Home Goods New York MMXXVI

Furniture, lamps, and books chosen for honest material, quiet form, and a useful life that outlasts the decade. The room that holds the day — and holds it well.

III. Proper Pajama People Sleepwear Porto · New York MMXXVI

Eight pieces a season. Long-staple cotton and silk, sewn slowly, monogrammed at the chest. The garment for the hours before the house is worn. Closes the night with the same care the morning opened with.

IV. Drury Ln Artisan Bakery Brooklyn MMXXVI

Small-batch muffins baked the morning they ship. Six flavours a season, changed with the light. No stockists, no third-party fulfillment — shipped from the kitchen, by hand. The cup that fills the quiet hour.


IFI
AI Studio

We built the intelligence
running our own house.

IFI Agents designs, builds, and deploys custom AI infrastructure for businesses. Before we offered it to anyone else, we ran every capability inside our four consumer brands. We are our own longest-running case study.

Enter the studio
Custom AI Agents Core
Brand Intelligence Consumer
CRM Automation Operations
Chat & Voice Interface
Cross-Brand Membership Infrastructure
Recommendation Engines Commerce

The Thread

One morning.
Four houses.

22:00 — 07:00

Proper
Pajama
People.

The garment for the hours before anything is demanded of you.

Visit P.P.P. →
07:00 — 09:00

Drury
Ln.

The cup, filled quietly. The muffin, baked the morning it arrived.

Visit Drury Ln →
09:00 — 18:00

Fewer
but Better
Things.

The lamp, the chair, the book on the table. The room that holds the day.

Visit F.B.B.T. →
18:00 — 22:00

Marko
Donquez.

The coat that waits by the door. The hour of departure, dressed quietly.

Visit M.D. →

Architecture

The house
feeds itself.

01.

One Customer, Five Doors

Every brand shares a single underlying customer identity. A Drury Ln order becomes a Fewer but Better Things introduction. A Marko Donquez purchase opens the door to P.P.P. IFI Agents builds and runs the infrastructure that makes this possible.

02.

The Studio Is the Proof

IFI Agents doesn't advise brands on AI — it operates four of them. Every capability offered to clients was built and stress-tested inside the house first. We are our own longest-running case study.

03.

The House as Product

The "Powered by IFI" infrastructure — shared CRM, cross-brand membership, AI-driven recommendations — will be packaged and sold to other independent brand houses that want to operate the same way. The model becomes the offer.


House Membership

One door
into all five.

Quarterly dispatches from across the house. New objects, new agents, early access, and the occasional note from the atelier. Sent rarely. Kept permanently.

No frequency. No urgency. You can leave at any time.